| Alga Plastics Re-Introduces Itself to Industry
Situation: Alga Plastics needed a public relations strategy and plan to re-introduce itself and its products/services to the industry, after a long time without publicity. Solution: An upcoming trade show was the perfect opportunity to re-introduce Alga and inform the industry of their presence. NPR&M researched which editors/reporters would be attending the show from various trade publications. Editors were contacted prior to the show by phone, fax and email and several interviews were arranged during the show for key Alga executives. Results: Eight successful editorial interviews were arranged and Alga has re-established itself with a stronger presence in the industry. Personal relationships with these editors are off to a good start and now the doors are open for future contact. Continuing contact with these editors is being made on a regular basis to monitor and solicit additional placement or interview opportunities. Back |