| Baud Builders, Inc.
Situation: Baud Builders, a custom high-end homebuilder, wanted to develop a corporate identity campaign to modernize its current look and materials. Solution: NPR&M developed a corporate identity campaign which included revamping Baud's existing logo, creating a new tagline ("We Bring You Home"), stationery, signage, and polo shirts for work crew. Campaign included a news release, marketing and advertising to introduce and promote the new logo. We developed personalized letters sent to customers, vendors, subcontractors, friends and key industry personnel informing them of the company's new image. We also initiated and assisted throughout the copyright/trademark process for the new logo design. Results: Baud Builders noticed a dramatic increase in the amount of referrals they were receiving based on signage. The new look was embraced by staff, customers and everyone. The design is a visual metaphor for explaining how Baud guides and stays with its clients along the path of the entire building process and "brings them home." |